Sunday 14 April 2013

Evaluation: Question 3 tied in with music video embedded


What have I learned from audience feedback?

The mass audience we had in mind when producing our music video were that they were going to be girls between the ages of 14-21. The nationality of fans we had in mind were American and British teenage girls because our artist would be known the most in these two countries, not saying it wouldn't be popular in non-western countries but because their lifestyle, culture and attitude to life is different to those who live in the west it will go down well with some and not so well with others but that also applies to the people in the west too.

pleasures and pain:

Girls who can relate to the video are ones who themselves know what it's like to be in a relationship with a boy who is challenging due to their rebellious character. They are able to empathise and also sympathise with her and the pain that transmits to the audience is when they have an insight to the domestic abuse she is receiving from him and finding it hard to decide if she should leave him or not. The cliffhanger of her finding out whether she may be pregnant or not changes her decision of what she would do next and this adds to the pain for the audience who would by then would have created an emotional connection to the female protagonist.

techniques and tactics:

As Josie and Olivia are major fans of Taylor Swift and are familiar with her genre and the audience she attracts, they could see how they would apply those techniques and tactics to our project. Some of the audience feedback stated that a few of the transitions were 'too simple' (as shown in the example below) and although we wanted to create a feeling of simplicity I understand what they mean and that would be one thing I would change.

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