Questionnaire (2)

Questionnaire (2)

1) What is your gender?
Male

2) What is your age?
18

3) What is your occupation?
N/A

4) What area do you live in?
Wimbledon

5) What genre of music do you listen to?
a) Rock
b) Classical
c) Alternative
d) Pop
e) Country
f) R&B
g) Rap✓
h) Dubstep
i) Other

6) What radio station do you listen to most often and why?
98.4 Capital FM which has the best hit rap music.

7) What is your favourite music channel and why?
MTV for its rap music.

8) How do you get the latest news on your favourite artist most of the time?
a) Their offical website/social sites.
b) Music/tv channels.✓
c) Magazines.
d) Appearances - e.g adverts/interviews.
e) Other.

9) Do you think that negative stereotypes are portrayed in popular music videos?
Yes.

10) What appeals to you most about music videos?
Narrative and editing style.

11) What is your favourite music video?

2Pac - Keep Ya Head Up

12) How often do you watch music channels?
Weekends.

Questionnaire (1)

1) What is your gender?
Female

2) What is your age?
17

3) What is your occupation?
N/A

4) What area do you live in?
New Malden

5) What genre of music do you listen to?
a) Rock
b) Classical
c) Alternative
d) Pop
e) Country
f) R&B ✓
g) Rap
h) Dubstep
i) Other

6) What radio station do you listen to most often and why?
Kiss because it plays R&B music.

7) What is your favourite music channel and why?
Massive R&B because it's the best british music channel for R&B.

8) How do you get the latest news on your favourite artist most of the time?
a) Their offical website/social sites.
b) Music/tv channels.
c) Magazines.✓
d) Appearances - e.g adverts/interviews.
e) Other.

9) Do you think that negative stereotypes are portrayed in popular music videos?
Yes.

10) What appeals to you most about music videos?
Colour, narrative and edits.

11) What is your favourite music video?

Beyoncé (featuring Jay-Z) — "Crazy in Love"

12) How often do you watch music channels?
Every day.

Voyeurism in music videos.

Voyeurism is the act of watching someone who is performing sexually such as dancing, undressing etc. The person being watched is often unaware of their audience and in the terms of music videos it is usually a men’s controlling gaze towards women that have been sexually objectified. Goodwin states that female performers are sexually objectified by camerawork and editing with fragmented body shots emphasising a sexualised treatment of the performer. Voyeurism is often used to help sell a product and create audience interest.

In my chosen examples there is a clear use of voyeurism due to the performers Beyoncé and Cassie use of dancing provocatively and through their fashion: they are both exposing body parts and the amount of shots such as close-up are all techniques combined together to draw the male audience in.

Below are screenshots from the video 'Naughty Girl' that presents the use of voyeurism.

From the screenshot you can see that her outfit is revealing her thighs and the way she is standing as if she is confidently showing off her curvaceous shape. This could be done so her female fans can relate with her and make them feel happy with themselves. The other screenshot she appears as classy and a male audience would show interest due to that image but not in a derogatory way because she herself is not dressed in a degrading fashion.

Below are screenshots from the video 'Me & U' that presents the use of voyeurism.






From the screenshot you can see Cassie undressing and revealing her midriff and because she's standing infront of a mirror that shows she is confident with her image and that she is teasing her male audience.

From the other screenshot of the water running down her body which is a good example of Goodwin's statement about fragmented body parts  because it is seductive.

Carol Vernallis theory.

Carol Vernallis theory focuses on 4 main concepts that gives an account to the way a music video is constructed. This consists of: camera movement and framing, diegesis, editing and narrative.

She states for camera movement and framing that extreme shots are the most common to use. The style of framing and movement can constantly run through and the video is distinctive to that video. The motion of the camera might be in time with the music and also with the lyrics. Establishing shots such as a master shot, is used repeatedly like close-ups.

She says diegesis may be revealed quite slowly. Actions are not necessarily finished – they may be disrupted or interrupted in someway. The motion of Character or object might be in time with the music. There may be gaps in the audience’s understanding of the diegesis – in time and space,music, performance and narrative. Some frames may be more vital than others. There may be many repetitions eg musical phrases, the beat, other musical elements, themes, lyrics, performance,images, colours, camera positions.

She claims that the narrative of a video is a visual response to the music. There is not really a balance between narrative and performance. The narrative is not always complete – it may be a partial, fragmented narrative. The structure of the video may appear disjointed. Something motivates the video forward, but often it is not the narrative. It could be the music, the performance, a combination or some other element. There may not always be a noticeable closure at the end and the video may pose questions that it doesn’t actually answer. There may be a narrative or theme running through the video, but in a collective style.

She mentions the editing may match the musical phrases or the beat. The video may break or disorganise many of the ‘rules’ of continuity editing – this is a clear convention of music video editing. Editing may become ‘foregrounded – the edits may be really obvious, to draw attention to themselves as opposed to invisible, continuity editing For example, you may see: Jump cuts, breaks of the 30 degree rule, breaks of the 180 degree rule, cutting against the movement, cutting within the lyrics, fancy edits or cuts, extreme jumps in time and space, extreme changes in pace, juxtaposed frames, graphic matches. A style of editing that runs through the video and is clear to that video. You may not see: smooth transitions, matches on action, an even pace throughout.

Promotion.

In lessons we have been looking at ways a band/artist is promoted. I created a prezi to show ideas how my fake artist Chloe Shaw could be promoted.

Textual analysis of music video.

Goodwin music video theory.

Goodwin says music videos are constructed by the connection between the visuals, lyrics and artist. Relationships are formed between these in a music video, and close-ups of the star provide them the representation and publicity they require.

A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics:
The relationship between the lyrics and visuals match, 'I'll find someone like you' as it’s featuring Adele wandering the early morning streets and pining for her long-lost love. Her solemn looking appearance ties in with the message behind the lyrics: ‘Don't forget me I beg, I remember you said ‘Sometimes it lasts in love but sometimes it hurts instead.’‘ This shows she has been let down and is feeling lonely. For the visuals to contradict the lyrics they would have had to consist of Adele having flashbacks of the good times in their relationship for example.


Genre-related style and iconography present:
Adele - Someone Like You. It was directed by Jake Nava, a British film and music director. The genre of the song is pop and this transmit through the music video as Adele is a popular figure and is seen throughout the clip along with popular images and scenery of Paris.


Multiple close-ups of the main artist or vocalist:
There are many close-ups of Adele whilst she is walking throughout the video and her expression is sombre and this connects to the theme of facing relationship problems and feeling lonely. The image of Adele that is being offered is that she is full emotions and she is not scared to show the world how she feels on issues. This video relates to other songs by Adele which seem to be about relationships like 'Chasing Pavements'. 
 

Music Video Director!

My chosen music video director is Sanaa Hamri, who is a Moroccan American music video and film director. She is one of the few prominent female film and music video directors.

She has directed videos for Lupe Fiasco, Nicki Minaj, Lenny Kravitz, Joss Stone, Sting, Common, Raven-Symoné, Eric Benet, Amel Larrieux, Jay-Z, A*Teens, and Christina Aguilera.

Hamri has been described as intelligent, talented and versatile and I would say that was an accurate description of her looking at her background which tells how Hamri taught herself to use an Avid editing machine in 2000 and has never participated in a filmmaking course. Realising she had a talent for combining images together in order to tell a story, Hamri began making videos and approaching the music industry.

Hamri doesn't have a fixed style when it comes to directing, for example when it came to directing Nicki Minaj's "Super Bass" which Minaj stated herself for wanting the video to be 'colourful and cutesy' and then looking at Lupe Fiasco's "Words I Never Said" which contrasts with the style of 'Super Bass' and this shows her versatile directing style.