Voyeurism is the act of watching someone who is performing sexually such as dancing, undressing etc. The person being watched is often unaware of their audience and in the terms of music videos it is usually a men’s controlling gaze towards women that have been sexually objectified. Goodwin states that female performers are sexually objectified by camerawork and editing with fragmented body shots emphasising a sexualised treatment of the performer. Voyeurism is often used to help sell a product and create audience interest.
In my chosen examples there is a clear use of voyeurism due to the performers Beyoncé and Cassie use of dancing provocatively and through their fashion: they are both exposing body parts and the amount of shots such as close-up are all techniques combined together to draw the male audience in.
Below are screenshots from the video 'Naughty Girl' that presents the use of voyeurism.
From the screenshot you can see that her outfit is revealing her thighs and the way she is standing as if she is confidently showing off her curvaceous shape. This could be done so her female fans can relate with her and make them feel happy with themselves. The other screenshot she appears as classy and a male audience would show interest due to that image but not in a derogatory way because she herself is not dressed in a degrading fashion.
Below are screenshots from the video 'Me & U' that presents the use of voyeurism.
From the screenshot you can see Cassie undressing and revealing her midriff and because she's standing infront of a mirror that shows she is confident with her image and that she is teasing her male audience.
From the other screenshot of the water running down her body which is a good example of Goodwin's statement about fragmented body parts because it is seductive.
Below are screenshots from the video 'Naughty Girl' that presents the use of voyeurism.
From the screenshot you can see that her outfit is revealing her thighs and the way she is standing as if she is confidently showing off her curvaceous shape. This could be done so her female fans can relate with her and make them feel happy with themselves. The other screenshot she appears as classy and a male audience would show interest due to that image but not in a derogatory way because she herself is not dressed in a degrading fashion.
Below are screenshots from the video 'Me & U' that presents the use of voyeurism.
From the screenshot you can see Cassie undressing and revealing her midriff and because she's standing infront of a mirror that shows she is confident with her image and that she is teasing her male audience.
From the other screenshot of the water running down her body which is a good example of Goodwin's statement about fragmented body parts because it is seductive.
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