Goodwin music video theory.
Goodwin says music videos are constructed by the connection between the visuals, lyrics and artist. Relationships are formed between these in a music video, and close-ups of the star provide them the representation and publicity they require.
A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics:
The relationship between the lyrics and visuals match, 'I'll find someone like you' as it’s featuring Adele wandering the early morning streets and pining for her long-lost love. Her solemn looking appearance ties in with the message behind the lyrics: ‘Don't forget me I beg, I remember you said ‘Sometimes it lasts in love but sometimes it hurts instead.’‘ This shows she has been let down and is feeling lonely. For the visuals to contradict the lyrics they would have had to consist of Adele having flashbacks of the good times in their relationship for example.
Genre-related style and iconography present:
Adele - Someone Like You. It was directed by Jake Nava, a British film and music director. The genre of the song is pop and this transmit through the music video as Adele is a popular figure and is seen throughout the clip along with popular images and scenery of Paris.
Multiple close-ups of the main artist or vocalist:
There are many close-ups of Adele whilst she is walking throughout the video and her expression is sombre and this connects to the theme of facing relationship problems and feeling lonely. The image of Adele that is being offered is that she is full emotions and she is not scared to show the world how she feels on issues. This video relates to other songs by Adele which seem to be about relationships like 'Chasing Pavements'.
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