Tuesday 26 June 2012

Album art research

Design and Marketing:

ORA is the debut studio album by British recording artist Rita Ora, released on 27 August 2012 in the UK through Roc Nation. The album was recorded from 2010 through to 2012. Ora made a statement on the title of the album saying the title represents more than just her last name. “Ora is my surname, but it also means time in my country, Kosovo, and it definitely took me a long time to get this album - three years to be exact.'' The watch she is wearing in this photo could be associated with this. Ora's main target audience is young girls between 14-24.




Star image and brand:

Rita Sahatçiu Ora (born November 26, 1990) is a British singer-songwriter and actress. In 2012, Ora released her debut album, Ora which debuted at number one in the United Kingdom.Ora has a mezzo-soprano vocal range. Rita Ora has a confident persona and the close-up of the image on the album could represent that she likes to get up close and personal with her fans.

Album art research



Design and Marketing:

The album cover consists of a 2009 commissioned oil painting by the African American artist Kadir Nelson. It features two cherubs, one white and one black which I associated this with his single 'Black or White' and they are placing a crown on Jackson's head against a mural depicting the images of the singer at different stages in his career. Jackson approached him several years ago to create a project detailing his life and career. "He places his hand over his heart and looks directly at the viewer, a symbol of Jackson's big heart and strong connection to his fans and music. A monarch butterfly sits on his shoulder, another symbol of Jackson's metamorphosis as a singer and entertainer, as well as a symbol of royalty. His musical history unfolds behind him." Nelson stated. 'Michael' is a posthumous album of previously unreleased tracks. It was released on December 10, 2010 by Epic Records and Sony Music Entertainment and features guest performances by Akon, 50 Cent, Lenny Kravitz and Dave Grohl.'Michael' is the first release of new Michael Jackson material in nine years since the album 'Invincible' in 2001. 'Michael' is the seventh album to be released by Sony and Motown/Universal since Michael Jackson's death in June 2009.

Star image and brand:

Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an African-American recording artist, entertainer and businessman. Often referred to as the King of Pop, or by his initials MJ. Jackson is recognised as the most successful entertainer of all time by Guinness World Records. His contributions to music, dance, and fashion, along with a much-publicized personal life, made him a global figure in popular culture for over four decades. The eighth child of the Jackson family, he debuted on the professional music scene along with his brothers as a member of The Jackson 5 in 1964, and began his solo career in 1971. Labels he was associated with were Motown, Epic, Legacy, MJJ Productions.

Album art research



Design and marketing:

It is a simple design which consists of a image with the back of will.i.am and #WILLPOWER across it. As a member of the public I think this was a strong design to market the album and the reason for this is because twitter is a popular social site and the '#' in front of the album name is what is used on twitter to start a trend and gain attention from thousands or even millions of followers. All ages are on twitter but will.i.am's target audience is for anyone who is interested in his music.

Star image and brand:

The star image of will.i.am is that he is known for being an African-American recording artist, songwriter, entrepreneur, voice actor, DJ, record producer, educator and philanthropist, best known as one of the founding members of the hip hop/pop band, The Black Eyed Peas. He is the recipient of seven Grammy Awards, eight American Music Awards, a Billboard Music Award, a Teen Choice Award, two Video Music Award, and three World Music Awards all won with the Black Eyed Peas. will.i.am has also produced with other popular artists such as Michael Jackson, Britney Spears, U2 and many more. #WILLPOWER is his fourth studio album which he is planning to release on December 7th 2012.

Feedback on the previous year 13 music videos.



Josie and I analysed last year's year 13's music videos and listed them from our most to least favourite and commented why:


1) 13B6: good use of location, excellent casting, varied editing styles and slick cuts, looks professional.


2) 13B5: good casting, variety of costume & controlled mise-en-scene, good lighting.


3) 13B1: good camera work, clear & emotional narrative, good use of location.


4) 13E10: clear narrative, good editing and camera work.


5) 13E9: good location, good narrative, clear editing.


6) 13B4: emotional narrative, good camera work.


7) 13B2: good camera work, good lighting and varied location.


8) 13B3: good editing techniques, good location, brilliant performance & location.


9) 13E8: looks professional, good location but a little bit boring.


10) 13E7: repetitive but good and varied editing styles.


11) 13E11: out of sync and repetitive editing techniques but good lighting and the use of a white back ground was good.

Monday 25 June 2012

Notes - what to do and avoid in successful music video production.




Song choice - slow (dull) - boring, cheesy.

(ditto too fast)




Visuals / locations to match -> pace of editing

camera movement -> to music.




+ be interesting.




Vary editing styles.




Great performance - charisma.




Take time with casting.




Control mise-en-scene.




Need to be in sync.




Not repetitive. Song choice - slow (dull) - boring, cheesy.
                      (ditto too fast)

Visuals / locations to match -> pace of editing
                                               camera movement -> to music.

+ be interesting.

Vary editing styles.

Great performance - charisma.

Take time with casting.

Control mise-en-scene.

Need to be in sync.

Not repetitive.

Technical terms

Codes and conventions in a music video:

Montage.
Special effects, eg colouring, fish eye lense.
Verisimitude.
Star- commodity, confident, stage presence, direct address.
Theme and lyrics of song must match image of video.
Pace needs to match song.
Narrative needs to match the song.
Rule of thirds.
Iconography.
Intertextuality.

Camera Work:

Subvert the abstract from reality.
Various techniques.
Fast paced/slow paced.
Close up shots- Use of close up: to create a sense of intimacy between character and audience
emphasises half of the commodity on sale (via song, artist and voice).

Editing:
Fast cut montage.
Slow pace.
Gentle transitions.
Split screens.
Fish eye lense.

Sunday 24 June 2012

Evaluating Foundation Production

What went wrong?

I worked with Lucksiga, Fay and Olivia but I can't discuss our foundation AS film work with them as they were year 13s and have now left. The main thing I feel that went wrong was commitment and organisation. If we started earlier and all members had managed to stick to the same day then it would have been better to have finalised it then got on with the editing as soon as possible too. Another factor that went wrong was inaccurate use of equipment, when filming it was all handheld shots and no use of the tripod which showed up in our work where it was jumpy in some places.

What worked?

I felt what went well is the casting, Olivia played the role of the ghost of a girl who had been out partying then murdered and through costume, actions, facial expressions and make-up this enhanced her role and Fay played a deeply upset mother. I was also pleased with the location and that we were all friendly with each other so that was another bonus as to why were were able to get on with it.

What should you have done?
I felt we should have organised our time and begun the filming slightly earlier. Also should have put the tripod to use and we learnt from this mistake when it came to editing and it was a challenge to structure it together clearly when the footage was jumpy.
What do you plan to do differently next time?
Organising the whole project is a major thing to do, whether it's allocating roles, storyboard, filming schedule etc.
What do you plan to do next time that you didn't do at all?
Make sure my blog is up to date and in full detail such as stating why location shots were used etc.

What did they do in their planning and research?
On their blogs they had up to date detailed group meetings (whether it was writing or photos).
What did they do in their actual filming?
They used more than one location and this builds the narrative and makes it appear more interesting, we could have used another location to make the narrative look more stronger such as film Olivia coming out her nearby pub to show her character had been out drinking.
What did they do in their actual editing?
Everyone had a go at editing, which was the case with my group but I would say they shared the editing roles more equally.
In terms of how people constructed their blogs and evaluations, what worked really well and what didn't?
What worked well is how people presented their evaluations, whether it was in wix or video form and to use different media to portray your work is more effective and makes it look interesting and shows you have skills and knowledge on how to use those platforms. What didn't go well is that some people ran out of time so some evalutions were not as detailed as they could be.

Introduction

Welcome to my A2 Media Studies blog. I will be posting about my progress throughout the project and this will involve commentary on my research, ideas, influences, artwork, group's music video, editing and evaluation.