Design and marketing:
It is a simple design which consists of a image with the back of will.i.am and #WILLPOWER across it. As a member of the public I think this was a strong design to market the album and the reason for this is because twitter is a popular social site and the '#' in front of the album name is what is used on twitter to start a trend and gain attention from thousands or even millions of followers. All ages are on twitter but will.i.am's target audience is for anyone who is interested in his music.
Star image and brand:
The star image of will.i.am is that he is known for being an African-American recording artist, songwriter, entrepreneur, voice actor, DJ, record producer, educator and philanthropist, best known as one of the founding members of the hip hop/pop band, The Black Eyed Peas. He is the recipient of seven Grammy Awards, eight American Music Awards, a Billboard Music Award, a Teen Choice Award, two Video Music Award, and three World Music Awards all won with the Black Eyed Peas. will.i.am has also produced with other popular artists such as Michael Jackson, Britney Spears, U2 and many more. #WILLPOWER is his fourth studio album which he is planning to release on December 7th 2012.
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