Montage.
Special effects, eg colouring, fish eye lense.
Verisimitude.
Star- commodity, confident, stage presence, direct address.
Theme and lyrics of song must match image of video.
Pace needs to match song.
Narrative needs to match the song.
Rule of thirds.
Iconography.
Intertextuality.
Camera Work:
Subvert the abstract from reality.
Various techniques.
Fast paced/slow paced.
Close up shots- Use of close up: to create a sense of intimacy between character and audience
emphasises half of the commodity on sale (via song, artist and voice).
Editing:
Fast cut montage.
Slow pace.
Gentle transitions.
Split screens.
Fish eye lense.
Subvert the abstract from reality.
Various techniques.
Fast paced/slow paced.
Close up shots- Use of close up: to create a sense of intimacy between character and audience
emphasises half of the commodity on sale (via song, artist and voice).
Editing:
Fast cut montage.
Slow pace.
Gentle transitions.
Split screens.
Fish eye lense.
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