Tuesday 26 June 2012

Album art research

Design and Marketing:

ORA is the debut studio album by British recording artist Rita Ora, released on 27 August 2012 in the UK through Roc Nation. The album was recorded from 2010 through to 2012. Ora made a statement on the title of the album saying the title represents more than just her last name. “Ora is my surname, but it also means time in my country, Kosovo, and it definitely took me a long time to get this album - three years to be exact.'' The watch she is wearing in this photo could be associated with this. Ora's main target audience is young girls between 14-24.




Star image and brand:

Rita Sahatçiu Ora (born November 26, 1990) is a British singer-songwriter and actress. In 2012, Ora released her debut album, Ora which debuted at number one in the United Kingdom.Ora has a mezzo-soprano vocal range. Rita Ora has a confident persona and the close-up of the image on the album could represent that she likes to get up close and personal with her fans.

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